SUNDAY, JUNE 8
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Noon - 5 p.m.
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Registration
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1:30 - 5:30 p.m.
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Pre-Conference Intensive Workshop: Adobe InDesign Tips & Tricks - Be a Power User! - Omni B (Laurie Ruhlin, Adobe Certified Expert / Instructor for InDesign/Illustrator)
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6 p.m.
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Opening Keynote: "College Marketing from the CEO's Perspective" (Dr. Joe May, DCCCD Chancellor) - Omni C-D
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6:45 p.m.
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Reception by the Pool
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Track 1
Marketing & Recruiting
Omni F
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Track 2
Web & Social Media
Omni E
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Track 3
PR & Media Relations
Omni B
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Track 4
Advertising & Design
Conference Center
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MONDAY, JUNE 9
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7:30 a.m. - 5 p.m.
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Registration - Foyer
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8 a.m.
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Breakfast - Omni C-D
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8:15 - 9:15 a.m.
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General Session: Connecting the DOTS through Innovative Collaboration (Susie Wheeler) - Omni C-D
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9:15 - 10 a.m.
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Visit the Collaboration Station & Vendor Showcase - Foyer
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10 - 11 a.m.
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Concurrent Breakout Sessions
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Digital Publishing for Higher Education (Adobe) - Track 1 & Track 4 combined
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Web Analytics: Defining & Driving Key Performance Indicators for Your Website’s Success (Percussion
Software) - SPONSOR
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Perkins Points for Planning (THECB)
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Digital Publishing for Higher Education (Adobe) - Track 1 & Track 4 combined
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11:15 a.m. - 12:15 p.m.
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Concurrent Breakout Sessions
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Integrating Data-Driven Reporting for Marketing & Recruiting (Cedar Valley)
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Untangling the Web: Tips for Accessible Content (Victoria)
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TEXASgenuine: Your Resource for CTE Marketing (Panel)
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Deep Dive into InDesign Styles (Laurie Ruhlin)
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12:30 - 1:30 p.m.
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Lunch & Keynote: "The Ever-Changing Media Landscape" (Dee Anne Heath, VP/Media Director at SandersWingo) - Omni C-D
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1:45 - 2:45 p.m.
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Concurrent Breakout Sessions
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Utilizing Psychographics (The Retail Coach, LLC)
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Marketing & Recruiting: A 24/7 Approach (HCC Coleman College for Health Sciences)
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THECB TSI, Developmental, & Adult Education Updates (THECB)
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Recruitment Success: Engaging Your Ideal Students with Online & Mobile Advertising (Q1Media) - SPONSOR
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2:45 - 3:15 p.m.
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Afternoon Break - Visit the Collaboration Station & Vendor Showcase - Foyer
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3:30 - 4:30 p.m.
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Concurrent Breakout Sessions
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Call Centers Answer the Call for Great Customer Service! (Lone Star/Victoria)
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Stop Punishing Your Users: Meet Their
Needs Head-on with Responsive Web Design (DCCCD)
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Content Marketing Strategy for Every Channel (CareerFocus Consortium) -
SPONSOR
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Digital Publishing & Marketing (Scott Trudeau, Adobe)
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4:40 - 5 p.m.
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Region Meetings
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Central Texas Region - Omni A East Texas Region - Omni B North Texas Region - Omni E
West Texas Region - Omni F South Texas Region - Conference Center Southeast Texas Region - Oaks
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6 p.m.
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Region Networking & Dinner - Attendees from each region are invited to enjoy dinner and networking at a selected restaurant for that region (Dutch treat)
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TUESDAY, JUNE 10
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7:30 - 11 a.m.
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Registration
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7:30 - 8:15 a.m.
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Breakfast - Omni C-D
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8 - 8:15 a.m.
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TACCM Business Meeting - Omni C-D
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8:15 - 9 a.m.
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Roundtable Discussions - Omni C-D
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9:15 - 10:15 a.m.
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Keynote: "Advocacy & Community Colleges," Steven Johnson, TACC, VP of Public Affairs - Omni C-D
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10:30 - 11:30 a.m.
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Concurrent Breakout Sessions
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Pros & Cons of Customer Relationship Management (Tyler)
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Social & Digital Ideas You Can Use Now (DCCCD)
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Crisis Communications (DCCCD)
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We're Gonna Wrap This Town! (Austin)
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11:45 a.m. - 12:45 p.m.
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Concurrent Breakout Sessions
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Successful Internal Marketing: From "Blah" to "Ahhh!" (Victoria)
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5 Things Every Marketer Should Know about Mobile User Experience (Mobiquity)
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Alignment, Acceleration, & Advocacy: Connecting the Dots for Texas Community College Student Success (TACC)
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The Creative Process: From Idea to Execution (Marc Ferrino, GSD&M)
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1 - 2 p.m.
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Lunch & Keynote: "Turning Crisis Into Opporunity," Katherine McLane, Former VP of Communications & External Affairs, LIVESTRONG Foundation - Omni C-D
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2 p.m.
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Conference Adjourns
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