P.R. & Media Relations

Perkins Points for Planning
Elizabeth Steele, Program Director
Percussion Software

 

Learn about how Carl Perkins federal grant funds may be used to market and promote CTE programs.

 

TEXASgenuine: Your Resource for CTE Marketing
Panel Discussion (moderated by Al Lawrence, TEXASgenuine Project Director, El Paso Community College)
Joyce Cordell, Director of Marketing & Community Relations, El Paso Community College
Jan Osburn, Director of Marketing & Communications, TSTC–Waco
Rebecca Bell, Dean of Community Relations & Special Events, Midland College

 

Resources are available at TEXASgenuine.org to help colleges promote CTE programs statewide. Examples will include how El Paso Community College, TSTC Waco and Midland College leveraged TEXASgenuine assets and Carl Perkins funds at their institutions.

 

THECB TSI, Developmental, & Adult Education Updates
Suzanne Morales-Vale, Ph.D., Director of Developmental & Adult Education
Texas Higher Education Coordinating Board

 

This session will update you on some of the significant changes in Texas higher education as they relate to serving under-prepared students. Discussion items will include statewide reform efforts for developmental and adult education and the new Texas Success Initiative (TSI) guidelines.

 

Content Marketing Strategy for Every Channel
Charles Groce, Chief Marketing Strategist
Sheila Leburg, Vice President of Accounts Development
CareerFocus Consortium

 

This session dives into the development of demographics-driven content marketing strategy. Attendees will learn to begin developing content that accomplishes institutional goals and to distribute it intelligently using demographic data across all major channels of marketing (print+mail, web, and social media).

 

Triple Threat: Crisis, Chaos, & Communications
Ann Hatch, District Director of Media Relations
Dallas County Community College District

 

When a crisis occurs, chaos can follow. Learn how to prepare for the worst at your college – including whom to involve, how to handle the media, and more. The presenter will walk the group through actual crisis situations experienced by DCCCD.

 

Alignment, Acceleration, & Advocacy: Connecting the Dots for Texas Community College Student Success
Angela Oriano, Executive Director, Texas Success Center
Texas Association of Community Colleges

 

Learn how the Texas Success Center is working to build the capacity of Texas community colleges to engage in and advance student success efforts. This session will explore how your college can engage with TSC to align, accelerate, and advocate for student success.